Every Summer Olympics, gymnasts amaze viewers by performing incredibly complex and dangerous skills. As these routines get more and more complicated, they become harder to top -- and the latest way to add value and distinguish a routine is the wolf turn.
Before each serve, most professional tennis players go through a ritual to get in the zone. But there’s one tennis ritual nearly every pro tennis player does: choosing a specific tennis ball. A common belief among players is that the ball they choose can help them win. But there’s real physics at play behind this ritual — and It all comes down to the fuzz.
When you head out on the highway in the United States, you’re probably paying attention to the signs above your car and on the side of the road — the ones that direct you to your destination. If you’re looking for an exit or a rest stop, chances are you’ll see the typeface Highway Gothic. But for the past decade, a new typeface has been trying to take its place: Clearview.
Gift shops are like the final exhibit of an art museum. They’re often located toward the exit and are unmissable on your way out the door. Stocking decisions often revolve around how curators want visitors to perceive the art lining museum walls. When you see a certain piece of art on a lot of merchandise, that usually means curators think that artwork is important. And thanks to a psychological phenomenon called the mere-exposure effect, the more you see that art, the more you begin to think it’s important.